Meta Ads, Google Ads

This course is designed to give you practical skills in online advertising using Meta (Facebook & Instagram) Ads and Google Ads. You’ll learn how to set up campaigns, target the right audience, and maximize ROI with effective ad strategies.

What You’ll Learn:

• ✅ Introduction to Paid Advertising & Why It Works

• ✅ Setting up Business Manager (Meta) & Google Ads Account

• ✅ Understanding Campaign Structures (Campaign → Ad Set → Ad)

• ✅ Audience Targeting (Interests, Behaviors, Lookalikes, Keywords)

• ✅ Crafting High-Converting Ad Creatives (Images, Videos, Copy)

• ✅ Budgeting & Bidding Strategies for Cost Efficiency

• ✅ Retargeting & Remarketing Techniques

• ✅ Tracking Conversions with Pixels & Analytics

• ✅ A/B Testing for Optimized Results

• ✅ Reading Reports & Scaling Winning Campaigns

Who Is This For?

• Entrepreneurs who want to drive traffic & sales

• Freelancers offering ad management services

• Marketing students learning paid media

• Businesses looking to boost digital presence

Course Outcome:

By the end of this course, you’ll be able to plan, launch, and manage Meta & Google Ad campaigns that generate leads, boost sales, and deliver measurable ROI.